I was browsing through Los Angeles Lakers' homepage just now to check on their updates. For the record, they had actually just completed a first-round sweep of Denver Nuggets in the NBA Playoffs and are currently waiting for their next opponent who have yet to finish their match-ups. Anyway, what I found out from the homepage surprises me:
See the advert on the right hand side there? Actually the space there runs various adverts, not only the one that promotes Malaysia. So if you do visit the homepage, I cannot guarantee this same image will pop out. But there is another tiny object on the bottom right hand corner, which is not visible in this picture, which will actually direct you to enter a contest to win a free trip to Malaysia upon clicking.
Well, of course I am aware of this sort of campaign to promote Malaysia, but I really did not expect us to go this far. Man, they are Los Angeles Lakers, one of the biggest, most successful basketball club on the planet. The huge 'Visit Malaysia' billboard at Sydney International Airport already left a very big impression on me, albeit made me question at the same time if it really is worth it to have such a broad, expensive campaign. Having now become aware of this campaign involving the Lakers, naturally it made me wonder once again, how much money did we actually put in just to get our image seen by the world.
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